Who were the ones who were happy with untruth and indulged in false pride? These were men who held great stature in their times. They attained some worldly elevation, which alongwith their material possessions made them arrogant and vain. Their success in worldly matters had developed in them a false impression that they were the ones who had attained success, though in actual fact they were the truly deprived people. As the high ranking men of a society become the rejecters of the Truth, the common people also follow them and start denying the Truth. In these verses, a scene of the world Hereafter has been described, when these people will be cast into Hell to be punished for their arrogant behaviour. Their overweening pride would have ultimately dragged them to such low levels that they will find no way to uplift themselves from their position.